Reverse Pricing Calculator
Instead of guessing a price and checking your margin after the fact, set the margin you want first. This tool solves for the selling price that hits it, accounting for cost, shipping and payment fees.
Enter your numbers
Calculations happen entirely in your browser. Nothing you enter here is sent anywhere.
Why price forward from margin instead of backward from a guess
Picking a price because "it looks about right" for the niche is how margins quietly disappear once fees and shipping are subtracted. Working from a target margin first keeps every listing consistent with the profitability you actually need to run ads and still make money — the price becomes a function of your costs, not a guess copied from a competitor.
Step-by-step usage guide
- Enter your product and shipping cost from the supplier.
- Set the target margin you want to hit after fees — 30–40% is a common starting point for paid-traffic stores.
- Enter your payment processor's fee structure.
- Read the suggested price, then round to a psychological price point (the tool suggests a
.99ending automatically).
Frequently asked questions
Does this include ad spend?
No — this tool solves for margin on cost, shipping and payment fees only. Use the Profit Margin Calculator afterward to see margin once ad spend per order is factored in.
What margin should I target?
It depends on your ad strategy and price point — stores running heavy paid traffic typically need a higher starting margin than stores relying on organic or repeat traffic, since ad spend eats into whatever margin is left.