Ad Budget & Scaling Planner
Enter your CPC and conversion rate to see the daily ad budget needed to hit a sales target, plus a conservative scaling schedule for once a campaign is profitable.
Enter your numbers
Suggested scaling schedule
Calculations happen entirely in your browser. Nothing you enter here is sent anywhere.
Why plan budget from conversion rate, not gut feel
A target of "10 orders a day" means nothing on its own — it only becomes a budget once it's run through your CPC and conversion rate. This tool reverses the funnel: target orders → clicks needed → budget required, so the number you set a campaign to is grounded in your store's actual numbers rather than a round figure.
Step-by-step usage guide
- Enter your average cost-per-click from ad platform data — use a conservative estimate if the campaign is new.
- Enter your store's conversion rate, or a niche-average estimate (1–3% is typical) if you don't have data yet.
- Set your daily order target and average order value.
- Set a scaling increase percentage — the schedule below shows a 3-step ramp at that increase, applied every few days once a campaign proves profitable.
Frequently asked questions
Why does the scaling schedule increase gradually instead of doubling?
Large, sudden budget jumps often reset an ad platform's learning phase and can spike CPA temporarily. A steady 15–25% increase every few days is a commonly used approach to scale while keeping performance data stable.
What if my actual CPA is higher than what this shows?
This is a projection based on the inputs you provide, not a guarantee — real CPA fluctuates with audience saturation, creative fatigue and seasonality. Check it against your breakeven ROAS regularly.